Update: 05.07.2022
Last week: 25 week 2022 (20.06.2022 - 26.06.2022)
Last full month: May 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 963 | 3.8% | 56.6% | 0.9 | 947 936 | 5.5% | 84.3% | 0.9 | 2.2% |
| MoM | 11 035 | 25.2% | 57.7% | 4.3 | 5 381 393 | 26.6% | 84.3% | 3.1 | 15.9% |
| YTD | 61 985 | -2.3% | 55.4% | -4.2 | 29 299 482 | 26.0% | 82.8% | 1 | 5.2% |
| MAT | 116 139 | -17.0% | 53.5% | -7 | 51 664 861 | 9.9% | 80.9% | -0.5 | -6.1% |
| KAPSIKAM | |||||||||
| WoW | 15 265 | -15.3% | 2.2% | -0.5 | 6 263 887 | -15.2% | 2.3% | -0.6 | 4.1% |
| MoM | 90 865 | 7.1% | 2.7% | 0.1 | 38 564 998 | 3.9% | 3.0% | 0 | 3.9% |
| YTD | 533 291 | 0.5% | 2.7% | 0.1 | 225 335 738 | 2.0% | 2.9% | -0.2 | -1.5% |
| MAT | 1 067 598 | -10.6% | 2.7% | -0.1 | 443 279 071 | -6.6% | 3.0% | -0.3 | -7.9% |
| MILDRONATE | |||||||||
| WoW | 67 965 | -10.2% | 21.6% | -1.4 | 44 276 342 | -13.3% | 22.6% | -2.3 | -4.5% |
| MoM | 360 668 | -9.8% | 22.8% | -0.1 | 237 860 061 | -11.6% | 24.2% | 0 | -9.5% |
| YTD | 2 626 667 | 16.7% | 16.7% | 1.1 | 1 523 226 060 | 62.1% | 18.3% | 3.8 | 8.9% |
| MAT | 5 170 833 | 11.7% | 16.9% | 1.6 | 2 517 262 347 | 34.2% | 16.7% | 2.6 | 1.3% |
| SULFARGIN | |||||||||
| WoW | 2 481 | -6.6% | 0.7% | 0 | 1 296 671 | -5.8% | 1.0% | 0 | -2.9% |
| MoM | 13 891 | 25.1% | 0.9% | 0.1 | 7 083 874 | 23.2% | 1.3% | 0.2 | 9.4% |
| YTD | 77 205 | 1.5% | 0.8% | 0.1 | 38 786 212 | 7.8% | 1.1% | 0.1 | -5.4% |
| MAT | 165 279 | -11.8% | 0.9% | 0 | 82 568 816 | -2.3% | 1.2% | 0 | -8.8% |
| VIPROSAL | |||||||||
| WoW | 22 183 | 8.5% | 3.0% | 0.1 | 8 989 686 | 10.9% | 3.1% | 0.1 | 4.2% |
| MoM | 101 145 | 3.8% | 2.9% | 0 | 42 008 570 | 0.6% | 3.1% | -0.1 | 3.9% |
| YTD | 668 144 | 27.8% | 3.2% | 0.7 | 275 674 989 | 39.4% | 3.4% | 0.7 | -1.0% |
| MAT | 1 388 745 | 8.6% | 3.3% | 0.5 | 549 258 037 | 15.9% | 3.5% | 0.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 61 985 | -2.3% | 55.4% | -4.2 | 29 299 482 | 26.0% | 82.8% | 1 | 5.2% |
| KAPSIKAM | 533 291 | 0.5% | 2.7% | 0.1 | 225 335 738 | 2.0% | 2.9% | -0.2 | -1.5% |
| MILDRONATE | 2 626 667 | 16.7% | 16.7% | 1.1 | 1 523 226 060 | 62.1% | 18.3% | 3.8 | 8.9% |
| SULFARGIN | 77 205 | 1.5% | 0.8% | 0.1 | 38 786 212 | 7.8% | 1.1% | 0.1 | -5.4% |
| VIPROSAL | 668 144 | 27.8% | 3.2% | 0.7 | 275 674 989 | 39.4% | 3.4% | 0.7 | -1.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 116 139 | -17.0% | 53.5% | -7 | 51 664 861 | 9.9% | 80.9% | -0.5 | -6.1% |
| KAPSIKAM | 1 067 598 | -10.6% | 2.7% | -0.1 | 443 279 071 | -6.6% | 3.0% | -0.3 | -7.9% |
| MILDRONATE | 5 170 833 | 11.7% | 16.9% | 1.6 | 2 517 262 347 | 34.2% | 16.7% | 2.6 | 1.3% |
| SULFARGIN | 165 279 | -11.8% | 0.9% | 0 | 82 568 816 | -2.3% | 1.2% | 0 | -8.8% |
| VIPROSAL | 1 388 745 | 8.6% | 3.3% | 0.5 | 549 258 037 | 15.9% | 3.5% | 0.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 963 | 3.8% | 56.6% | 0.9 | 947 936 | 5.5% | 84.3% | 0.9 | 2.2% |
| KAPSIKAM | 15 265 | -15.3% | 2.2% | -0.5 | 6 263 887 | -15.2% | 2.3% | -0.6 | 4.1% |
| MILDRONATE | 67 965 | -10.2% | 21.6% | -1.4 | 44 276 342 | -13.3% | 22.6% | -2.3 | -4.5% |
| SULFARGIN | 2 481 | -6.6% | 0.7% | 0 | 1 296 671 | -5.8% | 1.0% | 0 | -2.9% |
| VIPROSAL | 22 183 | 8.5% | 3.0% | 0.1 | 8 989 686 | 10.9% | 3.1% | 0.1 | 4.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 11 035 | 25.2% | 57.7% | 4.3 | 5 381 393 | 26.6% | 84.3% | 3.1 | 15.9% |
| KAPSIKAM | 90 865 | 7.1% | 2.7% | 0.1 | 38 564 998 | 3.9% | 3.0% | 0 | 3.9% |
| MILDRONATE | 360 668 | -9.8% | 22.8% | -0.1 | 237 860 061 | -11.6% | 24.2% | 0 | -9.5% |
| SULFARGIN | 13 891 | 25.1% | 0.9% | 0.1 | 7 083 874 | 23.2% | 1.3% | 0.2 | 9.4% |
| VIPROSAL | 101 145 | 3.8% | 2.9% | 0 | 42 008 570 | 0.6% | 3.1% | -0.1 | 3.9% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs